Forever 21 was born in Highland Park, Los Angeles, in 1984. LA is more than our home—it’s the heart of who we are. A city where cultures blend, creativity thrives, and fashion, music, food, and cinema come together to inspire the world. Forever LA celebrates this vibrant heritage, honoring the spirit of the city that shaped us.

LA’s unique character is defined by its diverse neighborhoods, each with its own distinct vibe and style. For our Back-to-School campaign, we showcased the iconic style communities of Venice, Downtown LA, Hollywood, and Malibu, celebrating the individuality and energy that make each one unforgettable. Highlighting creators and influencers from LA, this campaign authentically captures the essence of the city and its vibrant culture.