
Introducing Essentials by Forever 21
The goal was simple - make basics cool and elevated.
Forever 21 Essentials was created in response to a growing market demand for everyday basics with elevated silhouettes and fabrications. Just in time for fall, we introduced a versatile palette featuring rich merlot, soft charcoal, and neutral nudes, paired with ribbed textures. These pieces effortlessly transition from gym-ready outfits to styled-up looks, offering both comfort and style for every occasion.
Creative Direction: Joanna Choo
Styling: Megan Ornelas and Michelle Dion
Design: Josh Mandap
Video: Stephanie Dobash



















