Introducing Essentials by Forever 21

The goal was simple - make basics cool and elevated.

Forever 21 Essentials was created in response to a growing market demand for everyday basics with elevated silhouettes and fabrications. Just in time for fall, we introduced a versatile palette featuring rich merlot, soft charcoal, and neutral nudes, paired with ribbed textures. These pieces effortlessly transition from gym-ready outfits to styled-up looks, offering both comfort and style for every occasion.

Creative Direction: Joanna Choo

Styling: Megan Ornelas and Michelle Dion

Design: Josh Mandap

Video: Stephanie Dobash

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