Barbie has been a timeless icon for generations, and with this campaign, we had the exciting opportunity to reimagine her style, aesthetic, and nostalgia for a Gen Z audience. To bring this vision to life, we cast mega influencers Livvy Dunne, Brooke Monk, Brynne Rosetta, and Ashley Moore as our modern-day Barbies, each bringing their unique personality to the campaign. It was a celebration of self-expression, empowerment, and the joy of fashion—reimagined for a new generation.