F21 X ROLLING LOUD

We partnered with Live Nation and Rolling Loud, the largest hip-hop music festival, to create a comprehensive 360-degree campaign. This included a designed merch collection, an in-store and online marketing campaign, a nationwide sweepstakes, an in-store event, and an immersive on-site festival activation. The collaboration blended fashion, music, and beauty, giving our customers an unforgettable opportunity to engage with festival culture. The experience came to life through our incredible community of influencers, who shared their unique moments at the festival, amplifying the partnership's reach and impact.

The results were beyond our expectations: Over 5 million impressions, a 4x increase in average engagement rate, collaborations with 30+ influencers with a collective reach of over 40M, and 75+ pieces of organic content that resonated deeply with our audience.

To top it all off, our campaign earned not one, but two Reggie Awards—one for Influencer Marketing and another for the prestigious ANA (Association of National Advertisers) SeeHer Reggie GEM Award, which honors creative work that authentically and accurately portrays women and girls in brand activations.