New Year, New You.

This campaign launched in early 2021, a time when the world was just beginning to emerge from the challenges of lockdown. Our goal was to create a campaign that felt open, liberating, and mindful, reflecting the fresh start our customers were seeking. We wanted to capture a sense of renewal and empowerment, emphasizing wellness, movement, and self-expression.

This campaign also marked an important milestone for us—it was the first time we introduced inclusive sizing in our activewear collections. By expanding our range, we ensured that more customers could feel confident and supported in fits designed for every body.