HI, I’M JOANNA CHOO!
With over 13 years of experience in brand marketing, I currently serve as Head of Marketing and Creative at Forever 21, where I lead global campaigns that bring fashion to life and drive measurable impact. Throughout my career, I’ve been passionate about crafting bold brand moments—unforgettable product launches, meaningful collaborations, and immersive consumer experiences that foster connection and loyalty.
Known for blending strategy with creativity, I specialize in building campaigns that not only resonate but deliver results, driving brand awareness, advocacy, and sales. My expertise spans storytelling, partnerships, and creative production, all aimed at making brands relevant and unforgettable. As a forward-thinking strategist with an entrepreneurial mindset, I thrive on solving complex problems and working collaboratively with talented teams to bring big ideas to life.
How I Can Help You
Brand Strategist
As a brand strategist, I have driven innovative, data-driven marketing programs that elevate brand awareness and expand market share. I specialize in creating go-to-market strategies with a social-first focus, ensuring campaigns resonate with audiences and drive virality.
Partnerships
I’ve led creative services for branding, overseeing all aspects of shoots, styling, casting, design, packaging, tone of voice, and establishing clear guidelines for internal and external teams. With expertise in crafting storytelling that resonates with audiences, I’ve built global 360 campaigns for in-store, online, and out-of-home launches, driving connection and engagement at every touchpoint.
Creative Services
I specialize in crafting strategic partnerships that amplify brand visibility and drive cultural relevance. By identifying the right talent and brand collaborations, I create powerful, buzzworthy moments that captivate audiences, foster deep loyalty, and spark virality.